ChargeStripe

A lifetime revenue high during the pandemic

When the pandemic shut down face-to-face commerce, small businesses using Charge needed a way to keep getting paid. I led a rapid pivot to contactless payments, eliminating the need for in-person transactions entirely. It shipped fast and helped drive a 13% increase in revenue year over year.

Role

Product Manager, Product Designer

Team

2 Developers, Customer Support Agent

Methods

Wireframing, UI Design

Duration

~4 weeks

The Impact

+13% increase in revenue year over year.

The payment request feature played a pivotal role in stabilizing Charge during the pandemic. By giving merchants a contactless way to collect payments remotely, we eliminated the core blocker that was driving churn. Charge went on to achieve a 13.8% increase in revenue year-over-year, its best performance on record.

The Problem

Small businesses aren't able to process payments face-to-face due to social distancing.

Charge had limited payment options: either manual entry or card scanning using the device's camera. With the onset of social distancing, these payment options became impractical, as face-to-face transactions were discouraged.

Many merchants who remained operational needed a contactless way to receive payments safely. This need emerged directly from my customer support interactions, where merchants expressed their concerns about maintaining business while keeping transactions safe during social distancing.

The Solution

Payments anytime, anywhere.

I led the end-to-end design of a payment request feature, enabling merchants to send links directly to customers' phones, eliminating the need for face-to-face transactions entirely.

The Process

Wireframes, user flows, and final design.

Starting with user flows to map the end-to-end merchant experience, I moved into low-fidelity wireframes to validate the core interaction before committing to visual design. Given the time constraints of the pandemic response, I leaned on native iOS components to accelerate development handoff without sacrificing usability.

The Reflection

Speed is a design decision.

This experience highlighted the delicate balance between striving for an ideal user experience and responding pragmatically to business constraints. Understanding when to compromise on design versus when to prioritize speed and cost-efficiency was crucial in navigating the challenges presented by the pandemic.

A significant challenge was the outdated UI and the desire to modernize it while also delivering a new feature quickly. The compromise of using native iOS components allowed us to manage both time and cost while still providing a valuable contactless payment solution.

Moving forward, we continued to explore incremental ways to modernize the user interface without major delays, focusing on gradual improvements while keeping the user needs at the forefront.

Behind the screens

There's more to this story.

This page is intentionally lean. Grab some time on my calendar and I'll walk you through everything behind it: the constraints, the pivots, and what I'd do differently.

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